June 9, 2017

Ant Farm Creates Intricate 5K Ident for Amazon Studios

Amazon Studios has commissioned Industry Creative, the theatrical division of the award-winning creative agency Ant Farm, to produce a full-CG animated ident to play at the head of Oscar-winner Manchester by the Sea and all of its future motion pictures.

Amazon Studios’ 22-second opening logo animation draws the viewer into the pages of a high-tech pop-up book. The book’s cover opens to reveal a miniature city block as the buildings assemble from the ground up. The street unrolls like a red carpet before the camera comes to rest on the Amazon Studios logo, displayed on a movie theater marquee.

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